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Calvin Klein | Jung Kook is Home for the Holidays

Watch the new campaign with the BTS superstar

Written by

Abby Shewmaker

Photographed by

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Styled by

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Courtesy of Calvin Klein

Just four months since his return from his mandatory military service, Jung Kook and Calvin Klein are back in business—and the reunion feels momentous. The global pop icon’s return to the spotlight arrives wrapped in the familiar cool of Calvin Klein’s denim universe, marking a full-circle moment for both artist and brand. “It feels so good to be back,” he said, and for fans and fashion lovers alike, it’s a statement that resonates far beyond the clothes.

And back he is. The international superstar and it-boy heartthrob of BTS returns to center stage with Calvin Klein in a striking campaign that redefines effortless cool. Since the partnership began in 2023, Jung Kook and Calvin Klein have proven to be a perfect match—like a pair of well-worn jeans, it just fits. His undeniable charisma and stage presence amplify the bold confidence of the brand’s newest denim collection. Low-waisted barrel jeans, 90s-inspired trucker jackets, and minimalist matchbox tees channel both nostalgia and modern edge, embodying the duality of timelessness and the now. Worn by Jung Kook—a global star whose magnetism transcends language and borders—the campaign becomes more than an ad; it’s a cultural moment, radiating allure, attitude, and star power.

Directed and photographed by Mert Alas, Jung Kook is electric in Calvin Klein. He dons a greased-up floppy middle part with silver jewelry dripping from his ears, lips, hands, and everything in between. He darts through a moody, rain-slick New York City street on a motorbike, grooves through red-walled hallways and apartments, and struts for the camera, oozing confidence, tattoos and all.

​Let Jung Kook (and Calvin Klein) keep you warm this winter—the perfect reminder that even in the cold, some icons never lose their heat.

Courtesy of Calvin Klein
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Calvin Klein, Jung Kook, New York, Abby Shewmaker
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