Like a home environment, fashion can be designed for everyday comfort and use. This year, JW Anderson welcomes the upcoming winter season elevating everyday comfort through a collaboration with UGG. Bringing back fashionable comfort through the brand’s unique loafer design and UGG’s iconic Classic Boot and Tasman, JW Anderson and UGG’s newest campaign (shot by Tanya and Zhenya Posternak) stars model and actress Kaia Gerber and singer, songwriter, and producer Dev Hynes.

Both JW Anderson and UGG move well within the sartorial codes of comfort. Some might recall JW Anderson's pandemic-era loungewear release; likewise, UGG founder Brian Smith started the brand by designing footwear for sepcifically for surfers seeking warmth on cooler mornings. Eventually, UGG evolved into a brand that not just offered but signified comfort and utility for all lifestyles and functions. The collaboration and accompanying campaign underscores both brands' valuation of style as it comes hand-in hand with intimacy.