F  L  A  U  N  T

On June 21st, Swarovski opened the first Instant Wonder store in Century City, Los Angeles, making this store the first on the West Coast. As part of the new Swarovski Wonderlab, the brand opened 28 Instant Wonder stores in key global markets. Beginning with the Milan Galleria store in February, followed by the Champs Elysée in March, Rockefeller Center in April, SoHo in May, Mexico City at the beginning of June, and Century City now, with several other locations opening in the upcoming weeks.

Presenting a different tone, look, and feel, the new store concept under Creative Director, Giovanna Engelbert is meant to be a vibrant and immersive experience. A candy-land dream with a full spectrum of Swarovski candy. From loose components, to jewelry and watches, through figurines and accessories, the store is a 3-D printed heaven, featuring Collection 1.