When people talk about the legacy of JAŸ-Z, there is an undeniable shift from the mundane to energized. A cadence of excitement, anchored in awe, spills about the empty air enthusiastically. For any 2009 socialite, possessing an “Empire State Of Mind” might feel almost folkloric—transcendent, timeless, and perhaps even mythological in the self-constructing scheme of modern music. Recently, however, on October 23 at Sofi Stadium, that myth was revived into flesh—both in concert and in tasteful spirit.
Enigmatic, spectacular, electrifying. These words describe JAŸ-Z’s “JAŸ-Z 30” —a concert series celebrating the rapper-producer’s groundbreaking discography, spanning decades of influence on popular culture and music alike. Following sold-out performances in New York, London, and Paris, Sofi Stadium saw the rap legend come to life for a bumping two-night residency in the city of angels. As the final leg of the “JAY-Z30” concert series, the Los Angeles crowd was graced with the presence of several on-stage surprises, like Scarface, John Legend, DJ Khaled, even 14-year-old daughter Blue Ivy Carter.

But afterwards, a star-studded afterparty was held at a private venue, fashionably sponsored by JAŸ-Z x Barcadi’s liquor brand, D’USSÉ. A French product produced in the 200-year-old Chateau de Cognac, cognac aficionados around the world find the product to be nothing short of neat and tasteful. Conceived by the renowned cellar master Michel Casavecchia in one of the oldest cognac houses in France, D’USSÉ is the perfect cocktail for any evening celebrating one’s week, year, or even decade's worth of work, embellished in glamour, talent, and grind.
With the help of JAŸ-Z’s vision and cultural significance, D'USSÉ remains adamant on reinvigorating the integrity that exists in celebrating oneself. And to persist as one of the 21st Century’s most influential musical artists is to persist into that folkloric title of “legendary”—a title gained not only through striking lyricism and performance, but through the elegance that comes with hospitality, through the grace that breathes in celebrating both of life’s miniscule and Empire of moments, one sip at a time.
