The Collection Arrived Rodeo Drive, Los Angeles

Written by

Nick Hsu

Photographed by

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Styled by

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After a month of anticipation, Louis Vuitton’s much-awaited Capsule Collection, in collaboration with Tyler, The Creator, made its global debut in physical stores on March 21. This collection is renowned for its unique blend of the artist's signature preppy sophistication with the elegant dandy aesthetic that Pharrell Williams has introduced at Louis Vuitton. The Spring 2024 Men’s Capsule Collection features classic Trunks and Keepall Bandoulière, reimagined with Tyler, The Creator’s distinct, hand-drawn craggy monogram. This innovative range made a remarkable entrance in Los Angeles at the Maison's Men's Store on Rodeo Drive.

Crafting an immersive, whimsical springtime fantasy, the Rodeo Drive Men’s Store immediately garnered public attention with its display featuring a gigantic, oversized Airedale Terrier sculpture, a mid-air propeller plane, and a soapbox derby car. The transformation is profound, from the garden-themed store decoration that suggests an aerial wonderland to the inventive redesign of a portable trunk into a chessboard. A Los Angeles native, Tyler, The Creator, reimagines Louis Vuitton’s world as an elevated space where playfulness and vibrant joy reign supreme.

The collection spans accessories, jewelry, leather goods, sporting goods, ready-to-wear, shoes, travel items, and the Maison’s iconic hardsided trunks. Echoing the essence of spring, the collection, with its transeasonal silhouettes, serves as a canvas awash in hues of chocolate, vanilla, and soft pastels. It bridges the gap between solemn elegance and playful quirkiness, infusing the chaotic rhythm of everyday life with a delightful touch of whimsy.

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Tyler The Creator, Louis Vuitton, Pharrell Williams, Los Angeles, Nick Hsu