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TAG Heuer | The Face of the Eyewear Collection

Patrick Dempsey embodies the TAG Heuer legacy as the brand launches its new eyewear collection.

Written by

Hailey Akau

Photographed by

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Styled by

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Since 1860, TAG Heuer has flourished luxury watches with bold, avant-garde designs that boast the highest standards of precision—earning the brand its reputation for artful and accurate timekeeping innovation. With over a century of exquisite craftsmanship, TAG Heuer has expanded beyond the realm of simple watchmaking into the world of sports, creating cutting-edge variations on chronographs that have marked the brand as the official timekeeper for a variety of athletic events. Each new chapter of TAG Heuer’s story, with help from the brand’s legendary ambassadors, ushers in an era of change that reestablishes the Swiss brand’s legacy as a master of time. A seasoned race car driver and actor, Dempsey embodies the dedication to excellence that TAG Heuer prides itself on.

The latest collection, born in collaboration with Thélios LVMH Eyewear Excellence, features three lines: the Jack Heuer Line, the Mini Vingt-Sept Line, and the Shield Pro Line. Inspired by the legacy of the man that has become synonymous with the TAG Heuer brand, the Jack Heuer line features 1960s-inspired pilot sunglasses that mesh vintage and modernity in one sleek accessory. 

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Hailey Akau, TAG Heuer, Patrick Dempsey, Eyewear Collection, Jack Heuer Line, Mini Vingt-Sept Line, Shield Pro Line
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