The Italian nickname for Venice, “La Serenissima,” translates to “the most serene.” Reflecting the city’s political stability, peaceful reputation, as well as strong levels of wisdom, culture, and romance, the name underscores its overall prosperity–which would explain why it was the city of Venice that set the backdrop for luxury jewelry maker Roberto Coin’s latest campaign. At the forefront of the campaign is American actress Dakota Johnson, who, according to the jewelry house, embodies the contemporary elegance and modern femininity which lies at the heart of Coin’s heritage.

Hosted at Cipriani 25 Broadway in lower Manhattan, New York City gathered for the first look at this novel partnership, and to celebrate the beginning of a new chapter for legendary cofounders Roberto Coin and Peter Webster. Johnson made her debut looking stunning, per usual, in a sophisticated and slim strapless black draped gown, wrapped in a glamorous diamond and blue sapphire Roberto Coin choker. 

Initially introduced in 1977, Roberto Coin is one of the world’s finest jewelry brands – recognized for its exquisite craftsmanship and innovative designs. The campaign with Johnson will run through May 2027, with the first pieces launching later this month and the second installment coming online in May of next year. In addition to serving as the face of the campaign, the Materialists actor is set to make global appearances and will participate in various creative initiatives for the company over the next two years.