MSGM | Spring-Summer 2024

Disrupting the status quo

Written by

Mariam Bagdady

Photographed by

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Styled by

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Presenting itself as a fusion of textured fabrics, checkered prints, and a conglomeration of both the conventional and luxurious, MSGM’s Spring-Summer 2024 debut is tailoring a more adventurous approach to fashion. The new collection welcomes an assortment of captivating designs, serving as a series of unpredictable and random prints meshed together to form an abstract take on Spring-Summer wear. With its fabric’s tireless brushstrokes, cold-dyed cotton tees, and tuft linens encompassed in beaded embroidery, MSGM is crafting a line of clothing meant to be re-organized. The collection is hypnotic, immersive, and welcomes a whimsical yet magnetizing feel that will go on to engross both those who wear and witness it.

MSGM’s collection is saturated in nonconcrete looks that are transcendent and full of beaded, twisted, and multicolored designs. The looks are meant to supersede symmetry – instead carrying an overwhelming yet liberating ambiance infused with repeated and regular patterns. From its dresses laced in abstract roses, ruched tops and blazers, and gingham patterned polos and skirts, MSGM is stepping beyond the unblurred tracks of conventional fashion. They’re crafting their own path and they are not afraid to disrupt the status quo to do it.

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MSGM, MSGM SS24, MSGM Spring-Summer 2024, Fashion, Mariam Bagdady