MONTBLANC | 100th Anniversary of Meisterstück

Los Angeles Celebrates The Century Icon And Welcomes the Launch of Wes Anderson Campaign

Written by

Nick Hsu

Photographed by

No items found.

Styled by

No items found.
No items found.

Last night, Montblanc celebrated the 100th anniversary of its iconic Meisterstück at the historic Paramour Estate in Los Angeles. The evening gathered notables including Maude Apatow, Callum Turner, and Emma Roberts, among others, to honor the storied legacy of this quintessential writing instrument. The event unfolded with a screening of the latest campaign featuring Wes Anderson, a titan of contemporary cinema, and culminated with an enthralling piano performance by John Legend, followed by a dance set from Grammy-nominated DJ and producer A-Trak.

The campaign, infused with Wes Anderson's signature cinematic style—marked by vintage flair, bold color schemes, and meticulous costume design—used a static straight-on angle to transport guests and viewers into a realm of nostalgia, exploring the inspirational essence of the Meisterstück. Through Anderson’s unique perspective, the legacy of the Meisterstück was celebrated with humor and charm, brought to life by Rupert Friend, Jason Schwartzman, and Anderson himself. The event also featured the "100 Years Meisterstück" exhibition, which showcased the design evolution of this legendary piece over the past century. Last night’s revelation was more than just a luxury pen; it was presented as a true artwork, embodying the human touch.

Inspired by the Montblanc Observatory High-Mountain Library from Anderson’s film, the Montblanc Chalet Pop Up will open to the public at 495 North Rodeo Drive in Beverly Hills from May 4th to July 31st.

No items found.
No items found.
MONTBLANC, Meisterstück, 100th Anniversary, Wes Anderson, Callum Turner, Los Angeles, Nick Hsu