MINI USA, NTWRK, + BBC ICECREAM | Arctic-Inspired Capsule Collection

Save the Bears!

Written by

Jess Ferguson

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Even if you’re living in sunny LA, there’s an undeniable chill in the air as we creep closer to winter. NTWRK is collaborating with MINI USA and ICECREAM (a subset of Billionaire Boys Club from Pharrell Williams and Nigo) for a collection inspired by the ultimate emblems of winter: polar bears in the Arctic. The capsule collection includes a hoodie, tee, and keychain, with colorful, whimsical designs of bears and ice cream. The Hoodie is a tribute to the Arctic Sea Ice Day ad, with a bear hanging out of the MINI Electric. The Tee depicts a running polar bear akin to the Running Dog ICECREAM often uses, with a paw print on the back. The Keychain shows a polar bear attempting to lick his head, with whipped cream and a cherry on top. 

All proceeds go toward Polar Bears International, the only nonprofit solely devoted to education and conservation efforts for polar bears and the Arctic region. Polar Bears International works to press for urgent action against the climate crisis

MINI USA previously collaborated earlier this year with Polar Bears International for Arctic Sea Ice Day to raise donations for the nonprofit with the option of ‘eco-adopting’ a polar bear. BBC also has charity at the forefront of its brand, often aligning with causes impacting the world. 

“MINI is always looking to find impactful and unconventional ways to affect positive change in the world, especially when it comes to sustainability,” said Rah Mahtani, head of brand communications at MINI USA. “It is why we are pleased to partner with ICECREAM and NTWRK to amplify the environmental advocacy of Polar Bears International in a fun and  exclusive way.” 

Kylie Mar will host the live NTWRK episode, which includes pre recorded segments from Joseph Au, BBC ICECREAM creative director, and footage of the MINI Electric going through the Santa Monica Mountains. The episode goes live on December 15 at 4 PM EST. 

“From day one, BBC ICECREAM has been focused on inspiring others in positive ways. This partnership is no different; we are very excited to be able to share this vision of a sustainable future and use our collective platform to further drive this message,” Au said.

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