Maurice Lacroix | Introducing New Timeless Timepiece

Unveiling the AIKON Skeleton Urban Tribe, sequel to their 2021 bestseller

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Sofia Ziman

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The distinguished watchmaking brand, Maurice Lacroix, is known for innovative designs and meticulous Swiss-made craftsmanship. In 2021, Maurice Lacroix introduced a new best seller, the AIKON Urban Tribe watch. Designed to resonate with urban aesthetics and architecture, this piece embodied the true essence of contemporary metropolitan lifestyles. Building on the success of the sold-out 2021 model, Maurice Lacroix unveils the AIKON Skeleton Urban Tribe, a reimagined take on urban-themed timekeeping. 

The new release pays homage to architectural motifs, tall buildings and city skylines.  Reinterpreted in a unique skeleton form,“It emulates the structures of tall buildings that showcase their many structural components, juxtaposing strength with airiness and transparency,” shares Stéphane Waser, Managing Director of Maurice Lacroix.  Replicating the many moving entities of urban life, the intricate movement of this timepiece begins with the sapphire dial. The movement's transparency allows light to illuminate various components through openings, creating a captivating visual effect. 

The AIKON Skeleton Urban Tribe watch showcases the exclusive Automatic ML135 movement, crafted in collaboration with Sellita. Its timeless frame boasts custom decoration and circular graining, enhancing its aesthetic appeal. “Limited to 500 pieces, the new AIKON Skeleton Urban Tribe is wonderfully executed, has an impressive specification and upholds our reputation for delivering high perceived value,” says Waser. The design features Super-LumiNova®-lined faceted hands, luminescent indexes, and a dark gray flange on the dial, while the integrated bracelet ensures wearer comfort and easy strap swapping for ubiquitous wear.

The timeless timepiece is now available online at mauricelacroix.com

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Maurice Lacroix, AIKON Urban Tribe