Ferragamo | Pre-Fall 2024

Ferragamo unveils its recent collection with beloved venna motif

Written by

Maria Kyriakos

Photographed by

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Styled by

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Ferragamo presents their Pre-Fall 2024 Collection through an ethereal new campaign lensed by the acclaimed photographer Harley Weir. Capturing the essence of summer through a lens of timeless sophistication, the campaign embodies the vision of Maximilian Davis for the fashion house.

Set against a backdrop of Italian sculptures artfully rendered as sandcastles, the collection unfolds to reveal a summer wardrobe designed for versatility and allure all while paying homage to the brand’s rich heritage. From languid loungewear to tropical-inspired kaftan dresses, each piece effortlessly transitions from sun-soaked days to balmy beachside evening. 

Highlighting this collaboration is the exclusive logo capsule, featuring a denim tote, off-duty mules, sandals, a low-top sneaker, and a versatile pouch. Each piece showcases the iconic Venna motif, offering a contemporary twist on Ferragamo's timeless aesthetic, available now on Ferragamo.com. 

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Ferragamo, Pre-Fall 2024, Fashion, Maria Kyriakos