For nearly a century, FENDI has been honoring thier timeless elegance through the use of classic silhouettes and signature patterns. While paying homage to tradition, the luxury brand is eager to welcome the new. For the Men’s Fall/Winter 2023-24, FENDI launches its first ever global Men’s campaign. British actor Nicholas Galitzine is not only the face of the campaign, he was appointed as the house’s first global menswear ambassador.
Nicholas Galitzine–who is best known for his lead role in Netflix’s Purple Hearts–has been building his relationship with the brand since his attendance to the Baguette 25th Anniversary show in New York in September 2022 and to the Men’s Fall/Winter 2023-24 show in Milan in January 2023.
Designed by Silvia Venturini Fendi, FENDI Artistic Director of Accessories and Menswear, the collection offers a unique approach to materiality and hybrid formality. The ad campaign–which was creatively directed by the virtuous Italian artist Nico Vascellari–showcases the collections bridge between renovation and novelty. The collection introduces a medley of new textures: from camel hair jersey to Shetland wool flannel, sprayed shearling, and FF fleece. Other innovations include double-faced cashmere, engineered leathers, and jacquard silks in disco ball hues of silver, indigo and violet. The collection welcomes imaginative garments such as cocooning outerwear, languid knits, and deconstructed shirting, challenging the limits of practicality and artificiality.
Adding a spin to tradition, the classic FENDI astuccio motif is reimagined as FENDI Shadow, a larger-than-life logo woven into scarves, blankets, fringed linings and ‘pinstripe’ tailoring. The jewelry, designed by FENDI Artistic Director of Jewelry, Delfina Delettrez Fendi, showcases the FENDI Shadow, in engraved cuffs, chains and squared pendants.
Along with his new role as global menswear ambassador, Galitzine will also star in upcoming movie projects such as Amazon Prime Video’s Red, White & Royal Blue, co-starring Taylor Zakhar Perez, The Idea of You alongside Anne Hathaway. He will also join Julianne Moore in the upcoming British historical drama series Mary & George with Julianne Moore.
On June 15th, FENDI hosted their Men’s Spring/Summer 2023 Runaway Show at their Tuscan factory.