ESPRIT’S new pop up at The Grove in Los Angeles is, to put it simply, fun. The new 2,360 square foot retail location sports graffiti logo-covered walls, humming neon signs, and crisp, bold, garments that seem to whisper in your ear: “Come Play!” The space, open from now through the end of June, aestheticizes the brand’s flirtatious approach to California casual wear.
Following a successful long-term pop up stint in New York City, the Hong Kong-based brand will continue to build their North American retail presence as they endeavor towards an official international relaunch in Fall 2023, with more pop ups in other cities in the works, and permanent retail locations set in New York City, Los Angeles, and Vancouver later in the year.
“We opened this pop up at The Grove to revisit ESPRIT’s roots as a West Coast-founded brand while building our North American retail presence. The product lineup merges its original California-cool aesthetic with the new modern, aspirational direction that ESPRIT is headed,” said ESPRIT CEO William Pak on the brand's renewed commercial approach.