Cult Gaia | Under the Sun

Making some early preparations for the Summer.

Written by

Mecca Woodson

Photographed by

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Styled by

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Established in 2012 by Los Angeles Native, Jasmin Larian Hekmat, the women’s label Cult Gaia, fittingly named after the lineal mother figure of Greek mythology, is the paragon of alluring fashion. Taking cues from the natural world, Mother Earth, and femininity are the epithets of Cult Gaia, well-displayed on their 2024 resort runway, attended by figures like John Legend, Chrissy Teigen, and Shay Mitchell

Named after one of the world’s greatest natural phenomena, Under the Sun embodies the warmth of the largest star, incorporating yellow to capture its spirit of joy and creation. Primed for Summer, models walked the runway in bikinis contrasted with natural oversized totes and sculptural forms crafted from Raffia. Artistic raiments are the epitome of this collection, as straw hats and raffia embroidery are beautifying additions to each piece. The collection is a jubilant play on color, shape, and texture goaded by the natural elements found on the beach and walls of St. Tropez. 

Though we haven’t quite made it to Winter yet, Under the Sun cultivates our excitement for the sun-drenched months to come. The collection is available for purchase online

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Mecca Woodson, Cult Gaia, Under the Sun