They say “history repeats itself,” but is that really such a bad thing? After uncovering a forgotten perfume bottle of the fashion house’s original fragrance from 1947, Le Dix, Balenciaga looked to their roots for inspiration in the launch of their new fragrance collection. Featuring ten unique scents, each detail—from the package design to the quiet, lingering notes of the aromas—was crafted in reminiscence of where they came from while leaning into the innovation of their present.
Clean lines. Unconventional silhouettes. Fearless cultural commentary. Otherworldly elegance. Everything that we know Balenciaga to be is encapsulated within ten perfume bottles. The color of each individual fragrance blends seamlessly into the next, a gradient performance from the absence of color to a dark, translucent brown. Each has a story of its own while contributing to an even grander one.
While a great colloquy is thought-provoking and meaningful, so is a powerful scent. Luckily, Balenciaga has given us ten more to converse with.