Tiffany & Co. is ringing in this holiday season with their Love is a Gift campaign starring global ambassador Anya Taylor-Joy. Jonas Lindstroem directs a cinematic film capturing the Maison’s position as the ultimate destination for remarkable gifts and expressions of love. 

The anthem opens with Anya walking the snowy streets of Tiffany’s cradle–New York City. As she unwraps a little blue box, Anya travels via the quintessential white ribbon to London and Tokyo, then back to the city. On her journey, she witnesses intimate moments where Tiffany Blue Boxes are gifted as a celebration of love in various forms. Love is a gift and this year, it comes in a blue box: bought in bulk for one's own jewelry box, given over dinner to a lady from her lover, or to a mother from her young son. 

Throughout the film, Anya is decorated with Tiffany Icons from collections like HardWear, to Lock, T and Knot. Taylor-Joy also wears designs from the new Bird on a Rock collection, which commemorates the innovative design of Jean Schlumberger’s broach. 

After returning to New York–the doors at 57th and 5th, Anya declares, “And whether shared with another or with ourselves,love, in all its facets, is the most precious gift of all.” Tiffany & Co.’s 2025 holiday campaign is live now across digital platforms and social media.