Louis Vuitton introduces its latest endeavor in the world of fashion– a pop-up store concept in both SOHO and West Hollywood that is dedicated to the Men’s Spring/Summer 2024 collection. This also serves as the first collection designed by Men’s Creative Director Pharrell Williams. Embellished in intricate accessories, high-end jewelry, polished leather goods, and ready-to-wear pieces, several of which are embroidered and crafted to the highest levels of detail, the collection lends itself to the sleekness of style and innovation in textured clothing.
The pop-up is centered around the Pont Neuf, recalling the architectural molding inspired by the storied Parisian bridge and bedecked in shimmering gold and checkered flooring reminiscent of Maison’s classic 19th century Damier pattern. Within the collection lies signature leather goods such as their infamous Horizon luggage, tops ornamented in eye-catching patterns and sleek designs, draping over bottoms that pair seamlessly. Even the curated shoes feature icons like the LV Trainer and new selections such as the Palace Slipper and the Footprint Low Boot. The collection has a certain savoir-faire that is unmatched and unparalleled in design, and it’s open for all eyes to see from January 4th to mid-March.