Fendi | Fragrance Debut

A history of Fendi and of Rome

Written by

Rebecca Louie

Photographed by

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Styled by

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As the centenary of the Italian luxury fashion house draws near, Fendi makes an olfactory debut with seven fragrances. Put simply, these fragrances have depth—both in their scent and in their story. In an aroma of orange blossom, bergamot, Atlas cedar, patchouli and vanilla, the fragrances narrate the intertwined histories of Fendi and of Rome.

While the history of Rome spans centuries, the history of Fendi spans generations. First opened by Adele and Edoardo Fendi as a fur and leather goods workshop in the heart of Rome, the fashion house has been passed down from matriarch to matriarch within the close-knit family. The seven fragrances pay tribute to this unique family culture, each inspired by a member of the chosen Fendi family. 

They say that to travel to Rome is to experience la dolce vita—with your eyes, with your heart and with your nose. The fragrances capture the legacy of Fendi and of Rome; the legacy of the sweet life itself.

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FLAUNT Magazine, Fendi, Fragrance, Fashion, Rebecca Louie