Imagine a day spent running yards through smooth, warm sand, bare feet marking each stride along an ocean-soaked shore. Salty wind rushes over your skin, and for a moment, you feel completely and utterly alive. That is the feeling Chloé strives to embody. A brand rooted in free-spiritedness and wild femininity, Chloé has always celebrated our inherent youth. And for Summer 2026, Creative Director Chemena Kamali carries on the brand's founding by bringing their new campaign to the ultimate place of play for a summer-soaked day - the ocean. 

For this collection, Chemena Kamali draws inspiration from the natural world, focusing on light, warmth, and movement. She states that she “wanted to capture the rhythm of a summer day, the changing light, the warmth of the sun, and the feeling of slipping into a natural flow. A day in nature where every sense sharpens, revealing a radiance and spontaneity that have always been at the heart of Chloé.”

Loose silhouettes, airy fabrics, and a palette of natural and radiant colors frame the women against a vast seaside. Awar Odhiang, Jacqui Hooper,Julia Stegner,Noor Khan, Song Ah Woo, and Stella Hanan move confidently through sunlit space, each look embracing a duality shaped by light and motion. This idea of allowing garments to breathe and drift rather than cling to the wearer reinforces Chloé’s signature of liberating women from restrictive and formal fashion. With this, the collection unfolds as a summery composition of patterns, colors, and textures that are both fluid and alive. Capturing Chloé’s vision of femininity as something sensual and deeply connected to the natural world.