CELINE revealed its newest flagship location on Rodeo Drive. Occupying over 5000 square feet across two stories, the space is an ornamented, semi-Haussmannian fashion haven. 309 Rodeo Dr is set to be the new polestar of LA luxury retail. Featuring off-the-rack menswear and womenswear; leather accessories; a display of silk garments; and a CELINE Parfumerie, Beauté, and Maison, CELINE’s newest location is where the girls are going to adorn themselves. The merchandise showcased at CELINE’s newest location is boundlessly diverse, encapsulating a sense of quiet luxury while still exhibiting bold, eclectic pieces.

Boasting a fusion of classic Parisian architecture and rustic craftsmanship, CELINE is reimagining the prototypical luxury retail space. The building itself features true vintage wood, rustic bronze cabinetry, Oyster Calacatta marble, and perfectly distressed oak wood chevron reminiscent of bucolic all-American architecture and neoclassical French design. The space also includes a speaker installation designed by Matéo Garcia and a meticulously curated display of artworks, including pieces by Andy Warhol, Jean Fautrier, Kai Nielsen, and David Armstrong. 

CELINE’s new flagship location is a profoundly artful addition to LA’s most revered fashion landmark, recontextualizing the parameters of luxury retail with intention and authenticity.