Balenciaga | Hourglass and Crush Bags

The fashion house spotlights its latest campaign featuring two beloved bags

Written by

Maria Kyriakos

Photographed by

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Styled by

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Through Mario Sorrenti's lens, Balenciaga unveils its newest campaign, showcasing the Hourglass and Crush bags. Paired with diverse individuality, the campaign pays homage to a Basque silhouette, a nod to its timeless appeal in Balenciaga's repertoire.

The Crush line of bags exudes a remarkable suppleness, crafted from quilted soft leather with distinctive pointed edges and curves, all complemented by a metal chain strap. This deconstructed take on the classic handbag reimagines the iconic Hourglass silhouette, worn by ambassadors Nicole Kidman and Adut Akech, reflecting Balenciaga's innovative approach to design. Both bags are available online and in select stores now.

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Balenciaga, Hourglass and Crush Bag Campaign, Fashion, Maria Kyriakos