For the first time, an Giorgio Armani campaign has been staged in the private Milan residence of the late designer. Located on the Via Borgonuovo, the campaign provides an insight into the personal space of Giorgio, continuing his spirit and presence. 

The campaign, shot by Oliver Hadlee Pearch features models Vittorria Cerretti and Clément Chabernaud. Set against various rooms, the models don the maestro's last collection before his passing. The private residence is located in the same building that stages the brand’s fashion shows and is still a private residence to Armani’s longtime partner and current menswear designer, Leo Dell’Orco.

Retaining Armani's signature nonchalant elegance, models are seen wearing structured suits, flowing dresses, soft shirts, and pullovers. Portrayed both inside and in the garden of the home, the campaign showcases personal sculptures and artwork belonging to Armani. Key pieces of artwork included artwork by Andy Warhol, Antonio Lopez, GARY, and Francesco Clemente and Silvio Pasott.

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