Hotel visits are about the extravagance of staying in. Hair wrapped in a fluffy white towel with a matching robe, laying in a tightly tucked bed with the TV playing an old favorite on cable; commercial disruptions are welcome here. The best part is picking up the phone–wired with real buttons–and placing an order for room service. Delivered right to the door, still hot from the downstairs kitchen, room service offers the luxury of eating in bed without cleaning the mess. 

The Hoxton and Lacoste are reimagining room service as not just a menu, but a boutique. Instead of traditional food offerings, the Hoxton’s newest room service menus feature Lacoste clothing. Partnering with artist Michael McGregor, the hotel and clothing brands invite a new sense of exclusivity to collaborative drops. Available only through the Hoxton’s room service menu for a limited time, Lacoste offers seven pieces playing on the nostalgia and comfort of hotel stays, delivered to guests’ doors. 

Integrating McGregor’s playful style and Lacoste’s green-and-white palette with common hotel amenities, the collection portrays room service as a way to connect with the past. With McGregor’s artwork on each design, the pieces are designed with the intention to inspire relaxation. Dark green robes and sweatsuits give credence to indoor spaces, prioritizing the hotel over the destination. Blocky letters and illustrated patches fill out the designs, bridging the elegance of hotel stays with childlike wonder. 

Staying true to the theme of room service, McGregor has curated a dining menu alongside the collection featuring familiar dishes like cheeseburgers, omelettes, and club sandwiches, while Negronis and champagne elevate the drink menu. Paired with the clothing menu, Hoxton’s new form of room service transitions late mornings to lazy afternoons. Here, room service supports every aspect of a hotel stay: meals, attire, and aesthetic.