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New Balance x Miu Miu | The two brands reimagine the beloved 530 SL sneaker

It’s lived in and confident

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Teaming up with New Balance for a new collaboration on the famed 530 running shoe enters Miu Miu – adding a spirited interpretation to the iconic sneaker originally launched in 1992. The two brands have debuted the campaign starring Julie Hoomans, Fluorine Wildeboer, and Peris Adolwi; captured by Lotta Volkova against a white wall background with crumpled sheets, a depiction allowing viewers to encourage their thoughts and dreams to propel them forward.

The sneaker is deconstructed with a minimal Miu Miu flare, accompanied by a flat sole available in two versions: distressed suede in a warm color palette and its counterpart in a mesh black and white. It’s lived in and confident – showcasing the heart and history of both brands effortlessly. The collection is now available online and in select stores worldwide.

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New Balance, Miu Miu, 2024 Campaign, Fashion, Maria Kyriakos
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