Since the late nineteenth century, High Jeweler Bvlgari has endeavored to honor its Roman heritage by way of meticulous craftsmanship and stewardship of its artisans. This week, Bvlgari continued this legacy by opening a new boutique in the lively Worth Avenue district of Palm Beach, Florida. The property combines modern design and Roman heritage, marking an important step for the High Jeweler by bridging the past and present through Italian artisanship.

The 3,538-square-foot Palm Beach boutique narrates Roman heritage and history through its elegant architecture, using an open-plan design framed with four travertine columns to resemble a piazza. The piazza is an Italian communal gathering space for social and commercial activity. A fitting, timeless design to showcase the selection of Roman-inspired jewelry, watches, and handbags while welcoming guests and events to Palm Beach’s coastal landscape. The boutique will display pieces from Bvlgari’s Serpenti, Divas’ Dream, Tubogas, B.Zero1, and Octo collections. 

In the spirit of celebration, Bvlgari also welcomed guests to celebrate the introduction of its newest Eclettica High Jewelry collection at a 1920s-era waterfront estate this week. The venue itself, a grand property designed by renowned architect Addison Mizner, was an apropos place to host Bvlgari’s Eclettica for its splendor and sprawl, reminiscent of the excess and opulence of the decade in which it was built. The evening cocktail reception included a modeled presentation, followed by a performance from four-time Grammy Award nominee Jewel and a seated dinner, where special guests Venus Williams, Chanel Iman and Becca Bloom could be seen wearing Bvlgari High Jewelry.

Bvlgari has established itself as a symbol of excellence, Italian life, and beauty throughout the years. The new extension in Palm Beach affirms the brand's commitment to this legacy for now and beyond.