Moncler x Pharrell Williams Collection | The Party, The Performance, And The Puffer

Celebrating collection launch in Milan

Written by

Maria Kyriakos

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Milan is now enjoying its turn during this eventful fashion month, and welcomed the celebration and launch of the glamping-inspired Moncler x Pharrell Williams collection, available now as an exclusive pre-launch drop at Antonia Milano and antonia.com. The culturally vibrant city hosted the buzzing event at Portrait Milano where five-thousand guests enjoyed a sneak peek of the collection along with a thrilling performance made up of an ensemble of musicians, dancers and singers all thoughtfully and artfully directed by mastermind Tobe Nwigwe. The audience was quite charmed as they enjoyed the exhilarating and notable performance in the courtyard of the venue. Guests danced to a DJ set by Big Reeks, Kilimagiaro and Fabio Monesi, offering even more activity for the lively night. 

Pharrell Williams, being a co-creator and longtime friend of the brand, attended the event with Moncler Chairman and CEO Remo Ruffini. Williams shined in a custom Moncler x Pharrell Williams look, paired with his signature hat and sunglasses as accessories. Nwigwe also donned a custom look made in his trademark mint color. Wearing the collection along with Williams were SAINt JHN, Willow Smith, Helen Marren, and Fat Nwigwe. 

The public will be able to visit the venue as The Art of Terrain exhibition space, available for viewing until September 24. The collection will be available starting tomorrow September 22, on moncler.com, as well as select Moncler boutiques worldwide.

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Maria Kyriakos, Moncler, Pharrell Williams, Fashion