MCM x PUMA Hoops | Autumn-Winter 2023 Campaign

A fashion-forward, basketball-inspired, collaborative collection

Written by

Cassey Ayala

Photographed by

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Styled by

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MCM and PUMA Hoops are once again capturing charisma in their third and ultimate launch for the Autumn-Winter 2023 campaign. Crowned NBA Defensive Player of the Year with the Boston Celtics, Marcus Smart exhibits individuality, movement, and the fusion of luxury and performance, making him fall into impeccable alignment with the core values of the collaboration. Smart is captured in the TRC Blaze Court Shoe, a true testament to the luminous synergy between MCM and PUMA. 

Denominated as the All-Star of the assortment, the TRC Blaze Court Shoe harmoniously fuses MCM's design codes and PUMA's cutting-edge sports technology, making it a must-have for sneaker enthusiasts and basketball aficionados alike. The notorious collaboration is influenced by the electrifying energies of both the basketball lifestyle and hip-hop subculture as it includes its show stopping sneakers, along with an array of matchless knit shorts and tank tops, to elegant windbreakers, sweatpants, and jerseys. 

PUMA and MCM offer their unapologetic designs and luxurious apparel beginning September 28th online and in-store in select locations.

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Fashion, MCM, PUMA, PUMA Hoops, Marcus Smart, Cassey Ayala