Coach | Youngji Lee, The Newest Global Ambassador

The brand's first Korean global ambassador

Written by

Cerys Davies

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Reality TV champion and rising rapper, Youngji Lee is Coach's newest global ambassador. As the brand's first ever Korean ambassador, the rapper continues to add to her list of firsts. 

Lee’s rap career was jump started by the reality TV series “High School Rapper” where teenagers compete to be the best rapper. Through rap battles and team competitions, YoungJi Lee outshined her competitors and was deemed the winner of season three. Not only was she able to out rap the other teens, but she was the youngest and first female to ever win the show. Only a few years after this initial win, she returned to a similar rap competition show, “Show Me the Money” where she was the first female to win in 11 seasons and is the only rapper that holds both titles. There are no hurdles in sight for the now 20 year old rapper. 


“I’m thrilled to be an ambassador for Coach, a brand that I enjoy wearing and that inspires me,” said Youngji Lee. “I can’t wait to share what we’ve been working on together and excited to continue to share my story as part of our collaborations.”

Through her ability to tell stories rhythmically and the levels of confidence her music exudes, Lee aligns with Coach’s message to fully embrace and express who you truly are. With her debuts in the Fall 2023 Campaign, their partnership furthers the ideas surrounding their Courage to Be Real campaign.

“Youngji is someone who inspires others by being herself,” said Creative Director Stuart Vevers. “She reflects the spirit of confidence and self-expression that we champion at Coach, as well as our vision for a more inclusive fashion world through the Coach family.”

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Youngji Lee, Coach Global Ambassador