Legendary Swiss haute horology manufacturer Audemars Piguet has unveiled its latest AP House concept in vibrant Miami Beach. An immersive space designed to foster connections with clients and watch enthusiasts through exclusive events and experiences, the house stands as a sophisticated haven, fusing Swiss horological heritage with Miami’s electric energy.

Spanning over 7,300 square feet, the house features expansive interiors and a lush outdoor terrace. Blending watchmaking, culture, contemporary art, music, and hospitality, the space was designed in collaboration with Miami-based design team Studio DADO. Inspired by Audemars Piguet’s ancestral home of Le Brassus, Switzerland, the house incorporates blush tones, soft edges, and natural materials such as stone, wood, metals, and textured glass.

Inside, guests are invited to journey through a micro-museum of Audemars Piguet’s legendary timepieces. A dedicated watchmaker’s hutch allows guests to enjoy hands-on expert consultations of curated watch bands while unwinding in inspired discussions. Additionally, the space includes a listening corner fitted with a record player and a curated selection of albums, books, and artworks. Standout pieces in the home include a ceramic sculpture by Brazilian artist Sallisa Rosa, paired with loans from Geneva’s Wilde Gallery.

Miami’s newly unveiled Audemars Piguet House joins a myriad of homes by the Swiss brand in cities like London, Hong Kong, Milan, New York, and Los Angeles. Inspired by its founders, Jules Louis Audemars and Edward Auguste Piguet, and their hypothetical vision of hospitality for the 21st century, AP House offers a refined experience for clients and horology enthusiasts.