With the opening of the Audemars Piguet House in Atlanta, Georgia, the iconic Swiss watchmaker reimagines at-home luxury retail by bringing its worldly heritage into the cultural American South through an intimate shopping experience. 

Audemars Piguet’s Houses around the globe are a home away from home. To strengthen this practice, the brand established its presence in the charming Buckhead Village District, seamlessly embedding itself into the residential character and Southern hospitality of that area. Composed of two floors and a home staple of a wrap-around terrace, the storefront personalizes the client’s involvement with Audemars Piguet while also staying true to the brand's identity and contemporary craftsmanship with a carefully curated interior. 

Each floor of the House is thoughtfully curated to reflect the brand's high quality, with an interior composed of bold forms and elegant finishes, and the ground floor serving as a carefully organized exhibition of both old and new models of Audemars Piguet timepieces. This sophisticated architectural setting is complemented by the contemporary artwork of Patrick Eugene, a Haitian-American, Atlanta-based artist, whose work has been lent by the Mariane Ibrahim Gallery to enrich the walls throughout the House. Through the seamless incorporation of Swiss and Georgian art, a union of precision and expression is showcased in a setting that invites clients to feel welcomed and restored. 

Jules Louis Audemars and Edward Auguste Piguet founded the brand on the restless pursuit of innovation and a desire to bridge the gap between client and product. The AP House embodies this innovative mentality, inviting clients into the home of Swiss watchmaking. In the comfort of the home setting, hospitality reaches its peak as clients can receive exclusive personalized experiences, all while fostering a true sense of belonging.