Moncler proves, year after year, their love for New York winter. From a riverside scaffolding holding Moncler models at the Chelsea Pier to Rockefeller Center performances celebrating human connection, Moncler recounts the history of their love affair with the City in their newest campaign, New York in Moncler. Featuring iconic moments between Moncler and New York, large photographs will propagate across Manhattan, with the main exhibition at Grand Central’s Vanderbilt Hall. There’s Sarah Jessica Parker in a puffer ballgown with a snowing brownstone backdrop, the New York Public Library’s presentation of variations on Moncler’s Maya jacket, and the reimagination of the Chrysler Building as a snowy mountain in the 2014 Fall/Winter campaign. Reminiscing on Gotham Hall’s 2013 forest transformation and Moncler’s 2025 Met Gala debut, these photographs intertwine the histories of brand and city. 

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Accompanying the citywide gallery, Moncler created a film, narrated by New York native and icon, Alicia Keys. Backed by the singer’s unreleased music, the film moves viewers across the chronology of its love story with the City, showcasing the evolution of the brand as technical alpine clothing morphing into metropolitan designs protecting and connecting New York. Here, fashion is integral to the movement of the city. 

Although a retrospective, New York in Moncler lays the foundation for a shared future between the two. Their love for each other endures, as snow melts into the Hudson and returns in December flurries. Setting the stage for this affirmation and continuation of love, Moncler will open its largest flagship yet on Fifth Avenue. Mere feet away from Grand Central, this flagship will be a permanent reminder of Moncler’s adoration for New York, forever unifying Moncler and New York.