VIEREN, the first and only Canadian female watchmaker, celebrated the launch of their fifth anniversary collection with an intimate gathering at the Tigre in New York last week. Founder Jess Chow and Creative Director Sunny Fong collaborated with five artists from around the world to create one-of-one pieces for the V collection. Co-hosted by James Goldcrown, internationally known for his “Bleeding Hearts” motif, and alongside Brynn Wallner, founder of DIMEPIECE, the cocktail-style event allowed guests to view the artisan timepieces.

James Goldcrown, Roberta Boffo, Cosmodernism, Kelly Violet and Sébastien Preschoux reimagined the brand’s first watch, the OG Automatic Matte White, creating new variations for the blank watch face. With V, VIEREN championed talented, global artists working in diverse mediums, to creatively interpret the concept of time in five unique ways. The result? A breathtaking blend of organic shapes and monochromatic designs.

The Tigre transformed into an energized exhibition space, where partygoers revered one-of-a-kind pieces while connecting with a vivacious community. The event celebrated artistry, from VIEREN’s modern take on horology to each collaborator’s exceptional original designs.