Tiffany & Co. | Romantic Love, Superlative Craftsmanship

Debuting The New Tiffany Lock Campaign with House Ambassadors ROSÉ, Jimin, Florence Pugh, & Nancy Ajram

Written by

Annie Bush

Photographed by

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The Tiffany & Co. padlock, which has served as an iconic silhouette in the jeweler’s repertoire since its debut in 1883, will make a groundbreaking reappearance in the house’s new campaign, an expansion of the Tiffany Lock collection. The expansion, which lends the classic shape to pendants, rings, earrings, and bracelets, pays a gender-neutral homage to the brand’s timeless commitment to love. The campaign features current house ambassadors ROSÉ of BLACKPINK, Jimin of BTS, and Nancy Ajram, and also features Florence Pugh, whose appearance in the campaign marks her first as a Tiffany & Co. House Ambassador.

The Tiffany Lock motif, anchored in the blushingly romantic idea of enduring love, has been integral to the brand’s DNA since its inception. In the new campaign, Tiffany’s notorious diamonds are synchronous with the padlock: available in 18k white, yellow, and rose gold withpavé diamonds, half pavé diamonds or an all-metal way, bracelets, rings, pendants, and earrings serve as tangible, delicate reminders of an enduring future full of romance. The House will also debut a new Lock bracelet in 18k white gold with half pavé diamonds and half baguette diamonds.

Founded in New York City in 1837 by Charles Lewis Tiffany, the luxury jeweler has maintained supremacy in the luxury industry after centuries by insisting on superlative, elegant craftsmanship. New House Ambassador Florence Pugh, along with her cohort ROSÉ, Jimin, and Nancy Ajram, ensures that the Tiffany padlock continues the amorous, fine, delicate legacy intrinsic to the brand itself.

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Tiffany & Co., Annie Bush, Fashion