The Love & Celebration campaign by Tiffany and Co. features the new Sixteen Stone by Tiffany solitaire diamond ring. This new style takes inspiration from Jean Schlumberger’s classic design from 1959, reenvisioned for a rising generation. 

The campaign signifies the progression of Tiffany & Co.’s enduring love story. Celebrating not only romance, but the innermost relationships people develop with themselves, their chosen groups, families, and life defining moments. The campaign stems from the concept that love is boundless and self-identified, honoring the various ways deep connections are formed. 

At the center of the campaign is a captivating film, which stars award-winning actress Mikey Madison. The film takes the recurring “he loves me, he loves me not” motif and reinterprets it as a declaration of self-love. With confidence, Madison puts on the Sixteen Stone by Tiffany engagement ring, underlining the important mantra: “I love me.”

In addition to the film, the campaign highlights Tiffany and Co.’s expertise in the jewelry space through a collection of product and craft visuals. The transformation of the original Sixteen Stone silhouette is shown, taking Jean Schlumberger’s iconic wedding ring and reimagining it into a modern solitaire diamond ring shape. The Love & Celebration campaign celebrates the constant evolution of love and emphasizes the meticulous craftsmanship that has established the house for centuries.