This holiday season, Miu Miu brings us to the heart of the British countryside. Shot by Angela Hill, the 2025 campaign features Gigi Hadid, Dede Mansro, Viola Sharp and Ju Xiaowen, as they gather for festivities at a grandiose Elizabethan manor. The campaign was captured on a Super 8 camera and photographed on film, underlining a juxtaposition happening between old and new; the young women encounter a storied structure rich with history. 

In 1992, creative director Miuccia Prada began building a more rebellious, lively take on luxury fashion. This energetic attitude emphatically manifests in this year’s holiday campaign. The girls parade around an antique stone fireplace in modern, elegant attire. 

The festive looks include knitwear embellished with sequins, patchworked shearling, crumpled and embroidered duchesse satin in soft shades and ultra-feminine prints. Hadid dons a lingerie-inspired, bedazzled stretch georgette while Xiaowen sports a leather look seen on the Fall-Winter runway. Even the accessories play into Miu Miu’s paradox–ballerina slippers and sneakers appear next to knee-high stretch leather boots. The maison’s signature bags: Wander, Arcadie, Pocket, Beau, Solitaire and the backpack, take on a seasonal red colorway for the occasion. 

Styled by Lotta Volkova, the campaign is a kind of homage to girlhood. Within the world of high fashion, Miu Miu continues to be the maison for the youthful, energetic soul. The effervescent band of girls in this campaign are chic in an unpolished way. Miu Miu’s proves yet again that true elegance is achieved effortlessly.