Maurice Lacroix | Releases Limited Summer Edition Collection

Sport a stylish watch for the next beach day from the Swiss brand's summer series

Written by

Brendan Le

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Take a tropical retreat with Swiss luxury watchmaker Maurice Lacroix’s vibrant summer line of timepieces. The latest model of the brand’s popular AIKON Automatic series, the Limited Summer Edition reconceptualizes the classic 2018 design with a fresh color palette that radiates fun and sophistication. Available in three case sizes and three colors—Ballerina Pink and Tanager Turquoise for the 35mm and 39mm, turquoise and Orange Soda for the 42mm—the unisex watch line condenses the visuals of a sunlit coast into a piece that fits around the wrist.

The pivot to a more exuberant color scheme does not sacrifice Maurice Lacroix’s luxurious craftsmanship. A sleek silver cage encases diamond-studded scores that denote time, complete with silver or black accents that give the watches an elegant finish. Each watch also comes with an alternative stainless steel strap that wearers can swap in with ease. Since modernizing their iconic Calypso model from the 90s, Maurice Lacroix has consistently looked to push the envelope forward while maintaining their timeless quality.

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Maurice Lacroix, AIKON Automatic, Brendan Le