Art is intrinsically linked to life as it is the world's expression through the ebbs and flows of time. Constantly evolving, it mirrors the desires, tensions, and aspirations of each era through various mediums, from performance, visual arts, digital innovation, and fashion. In this same spirit of creative progression, Loro Piana reimagines their style as an art form of the present, breaking away from their neutral hues and classic looks for a bold entrance into their Spring/Summer 2026 line.

Distinguished for their dedication to crafting luxurious clothing from premium materials, Loro Piana creates timelessly sophisticated garments that endure time through quality and style. With their Spring/Summer 2026 Campaign, the brand returns to its artistic roots, theming the work as “a journey to the heart of Provence,” where they draw inspiration from the artistic influence of a small French town, Saint-Paul-de-Vence.

This sanctuary, nestled in the South of France, is one of the oldest towns in the French Riviera, famous for its strong ties to modern and contemporary art, and attracting notable artists such as Marc Chagall, Henri Matisse, Pablo Picasso, Alberto Giacometti, Wassily Kandinsky, all drawn due to the coast’s community, history, and inspiring landscapes. As Vincent van Gogh famously stated, “The whole future of art is to be found in the South of France.” Therefore, it is only fitting that Loro Piana found inspiration in this iconic region, with photographer Mario Sorrenti capturing models against cultural landmarks like the Colombe d’Or, which encompasses a large 20th-century art collection, and the Fondation Maeght, a modern and contemporary art museum. 

Through fluid movements, models Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang, and Binx Walton showcase the transcendent clothing in front of well-known bodies or art such as a Chagall fresco, a Giacometti sculpture, the Miró Labyrinth, and the Foundation’s private library; directly interlinking art and fashion as the pieces play off the artwork through texture, color, and ensemble. In doing so, Loro Piana and Mario Sorrenti channel art’s continuous modernization and redirect it forward in fashion, introducing an elegant yet powerful new look for 2026.