Like an oasis set in the snow, the bold colors of the LOEWE fall/winter campaign champion a stark distinction in comparison to the expectation of dark winter drab. In a preservation of the colors of summer, the campaign creates an alpine landscape of vibrance against the white snow. 

LOEWE has launched its campaign for its fall/ winter 2026 collection, against the magnificence of Pointe Helbronner in the Mont Blanc Massif, an Alpine landscape of snow and granite peaks; models pose in elevations of up to 3,470 metres. In Jack McCollough and Lazaro Hernandez's latest collection, they focus on prioritizing the use of the snow-clad mountaintops and brutal terrain to present the boldness of the collection's color palette.  

Using the stark white and reflective surfaces provided by the landscape, the handiwork of the leather and suede materials used for each look is contrasted and exhibited with a distinct sense of clarity. Motifs that pay ode to seasons past with fruit covered in crystalline and colors reminiscent of the liveliness of a day spent at the beach. Bold colors are depicted in bright yellow and red knitwear in storm boots, mittens, shearling coats, wrap-around shield sunglasses, and the new Amazona 180 in suede, bags against elements of mountain terrain; the collection exhibits a sense of movement and daringness to chase into the unknown, juxtaposed against the harshness and thrill of a winter storm.