Jennie for Calvin Klein | An Authentic Collaboration With A Cultural Powerhouse

Enter the star’s dream world with these iconic essentials

Written by

McKenna Matus

Photographed by

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Styled by

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Timeless, classic, and indispensable Calvin Klein takes international super star Jennie Kim’s lead in their new limited edition capsule collection, Jennie for Calvin Klein. The collection highlights the BLACKPINK singer’s distinctive personal style and influence. It includes an array of pastel, neutral, and black underwear sets, tees, fleeces, and knits that reference Jennie’s coveted style. And, of course, the collection includes Calvin Klein’s requisite denim. Jennie curated the collection’s color palette and added a unique personalization to Calvin Klein’s iconic logo by reimagining it in her own handwriting.

Jennie considers Calvin Klein staples essential in her own wardrobe, and hopes that whoever wears the pieces will feel as happy and confident as she does in her Calvins. The minimalist silhouettes evoke relaxation and comfort and are soft to the touch. The pieces also encourage movement, an integral part of Jennie’s performances as a member of BLACKPINK The collection will strongly resonate with a worldwide audience as an exemplary mix of Jennie's influential style and Calvin Klein’s refined essentials.

The campaign was shot by Korean photographer Hong Jang Hyun who immerses us in Jennie’s dreamy, celestial world using surreal images and videos. The collection is inspired by Jennie’s effortless confidence, ethereal beauty, and strong connection to the Calvin Klein brand.
The collection will be available in select Calvin Klein stores and on calvinklein.com globally beginning May 10th.

Photographed by Hong Jang Hyun

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Calvin Klein, Jennie, BLACKPINK, Collaboration, KPOP