Hotel El Ganzo | 10th Anniversary 'Ganzo X' Photo Diary

A weekend of art, music, fashion, and creativity through the eyes of The Cobrasnake.

Written by

Jess Ferguson

Photographed by

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Styled by

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Hotel El Ganzo in San José del Cabo, Mexico celebrated their 10th anniversary on October 28-30 with Ganzo X, a weekend filled with the same focus on art, music, and fashion that the hotel is known for. The event captured different creative mediums—from an underground recording studio and musical performances from Khruangbin, Quantic, Pachyman, and The Human Experience, to an open-air art market and art installations.

“El Ganzo was built under the premise of creating a space, an area, a hotel that could become an epicenter for the cultural arts by welcoming many guests and artists where independent art and music thrive and speak for itself,” said El Ganzo Managing Director Miguel Casas. 

The event was like an elevated music festival—Ganzo X wasn’t tied down to a singular concept like other festivals and instead honored art in all its forms, with a focus on Mexican creators. This included recognizing three Artists in Residence, whose works were all shown throughout the weekend. Yupica, a Tokyo-born and Mexico City-based artist, boasted live techno-animistic installations with multidimensional projections and animated, prismatic sculptures. Pivoting to the performance side, Raudo, an audiovisual ensemble, gave an immersive experience that explored sound and virtual reality technologies. Artist David Tzontli showcased his instigative lifesize dinosaur replicas covered in art as a way to comment on culture and ancestry, and what’s considered sacred.

Cultural photographer Cobrasnake, known for his recent archival Y2Ks book and for the digital-centric approach to his work, captured the highlights of the weekend. Follow along to see glimpses of Ganzo X in all its forms.

“The choice for best vacation spot is as clear as the glass on the transparent pool cube, the Hotel El Ganzo in San José del Cabo (aka the grown and sexy, undiscovered Cabo, not the sunburned, hungover one). These photos capture my time at their 10-year anniversary celebration Ganzo X with a focus on the fashion, music, people, views, and wild moments that made this trip so memorable," Cobrasnake shared.

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El Ganzo, Ganzo X, Cobrasnake, Miguel Casas, Yupica, David Tzontli, Raudo, Khruangbin, Quantic, Pachyman, The Human Experience, Jess Ferguson