-

CHLOÉ | THE BEGINNING COLLECTION OF FALL 2024

PIECES OF LOVE LETTER FROM NEW CREATIVE DIRECTOR CHEMENA KAMALI

Written by

Nick Hsu

Photographed by

No items found.

Styled by

No items found.
No items found.

Chloé debuts its FW24 collection under new Creative Director, Chemena Kamali. In this collection, Chloé introduces silhouettes that merge fluidity with structure, radiating movement and a deliberately unfinished aesthetic. The designs present a new, timeless feminine perspective that celebrates growth over aging, carrying the brand's original vision into the contemporary era while maintaining its enduring spirit.

This collection marks a dialogue of timelessness, moving from a narrative of aging to one of continual growth and renewal. The color palette remains timeless yet expansive, exploring the endless nuances of tan and beige—from Gaby Aghion’s cherished rosé to deeper shades of cognac, punctuated with touches of white and black.Infusing a bit of cuteness and naughtiness with pineapple, horse, and banana charm necklaces—ironic symbols of the house's iconography—the handbags are crafted from naturally-tanned leather. This leather develops a lived-in patina that enhances its beauty over time.

This season, romanticism is articulated through capes and flou, emphasizing ethereal fabrics like silk mousseline, georgette, and silk jacquards, alongside cotton gabardine and intricate lace and guipure, down to sumptuous leather. The collection culminates in a revival of '70s flair with clogs and wedges, encapsulating a dynamic expression of femininity that honors its heritage while boldly forging ahead. As if a love letter from Kamali, this season is a fresh start and a reconnection to the bohemian spirit that defined Chloé in the '70s—full of joy, intuition, and freedom.

The collection will be available in stores and online on May 31.

No items found.
No items found.
#
Chloé, Fashion, FALL 2024, CHEMENA KAMALI, Karl Lagerfeld, Nick Hsu
PREVNEXT