Dior | 30 Montaigne

by BJ Panda Bear

Firdouzy suit, Haute Couture Spring-Summer 1953, Tulipe line. Christian Dior © Association Willy Maywald _ ADAGP, 2019_.jpg

30 Avenue Montaigne is the romantic location of Christian Dior’s atelier and where the designer first presented his work. Ingrained in the brands history as is the year 1947, the storied house has long cherished these numbers. As of late Maria Grazia Chiuri has taken on the romantic poetry that has extended in her vision for Dior’s ready to wear and Haute Couture. As a woman who has captivated the modern day Dior client and one who shares the name sakes philosophical understanding in design and beyond, today in tribute to Monsieur Dior, Grazia Chiuri releases her new line 30 Montaigne. Composed of a series of pieces that make up the ideal wardrobe, consisting of iconic Dior looks. From New Look Bar jackets to the impeccable pleated skirt, the collection is rounded out by the iconic Book Tote. Though the newest it bag of this selection is the 30 Montaigne bag, which balances the recent design history with the craftsmanship and thoughtfulness of the brand’s identity.

Eugénie dress, Haute Couture Fall-Winter 1948, Ailée line. Christian Dior © Association Willy Maywald _ ADAGP, 2019_.jpg

Speaking on the new collection name and line Maria Grazia Chiuri states, “The connection we develop to a place can be extremely powerful. I felt it right away when I stepped inside 30 Avenue Montaigne, the House’s historic birthplace. I thought about creating a new line that would reflect the identity of the House and, at the same time, offer women the opportunity to create a “My Dior” allure in harmony with their lifestyle.”

This capsule will be available at boutiques and online here


Photos and Video courtesy of Dior