‍St. Regis Hotels & Resorts announces a limited-edition Father’s Day capsule collection of men’s accessories in partnership with Drake’s. Rolling out across designated St. Regis hotels and Drake’s retail locations, this selection offers timeless pieces from ties and pocket squares to bandanas and vintage-style caps– perfect for dads repping both on and off-duty looks. The launch coincides with the newest St. Regis addition arriving in London this fall. As an additional celebration, the brands are partnering with three-time startup founder and owner of the granola brand Tom’s Perfect 10, Tom Bannister, for a playfully sentimental content campaign. Featured alongside his son, Bannister displays the spirit of fatherhood through a nostalgic and joyful lens as the campaign reflects the shared philosophy of tradition designed for everyday moments. 

Grounded in sophisticated comfort, St. Regis has built a foundation on the pillars of contemporary glamour and personalized service. “Since its founding by the Astor Family, St. Regis has been a place where life’s most meaningful milestones are celebrated with grace, ritual, and a touch of glamour…” remarks George Fleck, Senior Vice President and Global Brand Leader for St. Regis Hotels & Resorts. He shares in reference to the new collaboration, “Father’s Day feels like a particularly fitting expression of that spirit. Our partnership with Drake’s brings together a shared appreciation for timeless craftsmanship, enduring yet modern style, and the thoughtful art of celebrating the moments that matter most.”

Originally founded in East London in 1977, the London-based menswear house, Drake’s, displays an ethos of “relaxed elegance and enduring craftsmanship”. With the brand’s inception rooted in scarves, shawls, and plaids, the brand has expanded into hand-crafted ties and handkerchiefs, revealed in high-end boutiques across Paris, Milan, Tokyo, and New York.

In pursuit of creating timeless-style pieces made to last, this new collection provides an elevated appearance for dads on and off the clock. One of the more polished looks includes a silk pocket square finished with both brand marks and a champagne bottle motif in reference to St. Regis’ Champagne Sabrage ritual. A more nostalgic accessory includes the vintage-inspired baseball hat stitched with a “#1” flag.

Michael Hill, Creator Director of Drake’s, remarks on the importance of tradition, “Heritage is what makes both Drake’s and St. Regis so special, something we wanted to draw on for this collection.” Beyond material, this collection serves as an ode to the dichotomy of fatherhood, where feeling both refined and at ease exists as two sides of the same coin.

The launch will be followed by a series of on-site activations with the St. Regis San Francisco, the St. Regis Toronto, and the St. Regis Chicago. The collection can be found at select St. Regis Hotels across North America, Drake’s flagship locations in New York and London, and online at drakes.com and stregisboutiques.com. Partnering with Drake’s brands will host limited-time retail pop-ups as well as made-to-order tailoring experiences.