Pomellato is for women. Since the house’s half-centennial, International Women’s Day has been a time of reflection and advocacy. The Maison launched Pomellato for Women in 2017 under the leadership of CEO Sabina Belli, a campaign designed to advocate for female empowerment, emancipation, and strength. 2018’s campaign called for overarching sisterhood; in 2020, they uplifted the importance of diversity and inclusion; and now this year, Pomellato is zeroing in on a specific, pervasive example of gender-based violence: economic abuse. 

“Economic violence is invisible, but its impact is devastating,” says Belli. “When a woman loses her economic freedom, she loses the power to choose her own life. Financial independence is dignity. It is the foundation of true freedom.”

‍​Jane Fonda, a recurring Pomellato for Women collaborator, leads the campaign, illustrating how economic abuse—the restriction, sabotage, and exploitation of someone’s economic resources or opportunities—isolates women, making it even more difficult for them to break out of the abusive pattern. Kerry Washington and Michelle Monaghan join her as frequent advocates for women’s rights and representation in government. Amelia Gray, Benedetta Porcaroli, and Isabella Ferrari also featured in the campaign, lending their support to Pomellato’s cause. 

​This year’s focus on economic abuse brings specificity and urgency to that commitment. By addressing financial control as a form of gender-based violence, the campaign reinforces a clear message: economic independence is fundamental to equality.