Known for durable, sport-driven timepieces, Hublot has steadily positioned itself as watchmaking’s sporty high-jeweler, a trajectory sharpened since joining LVMH in 2008. Although the foundation was set much earlier: in 1980, Hublot disrupted the category by pairing gold with rubber—a unique fusion unveiled at Basel that would define the brand’s material-first philosophy.

At Watches and Wonders 2026, that philosophy expands through the Big Bang universe, treated as a modular system spanning sapphire, ceramic, steel, and high jewelry.

Within that framework, the Spirit of Big Bang "Impact" editions—a specialized offshoot of the tonneau-shaped Spirit collection—push the furthest technically, translating the fragmented “Impact” motif into a 42mm case where angular shards radiate from bezel to dial around a moonphase at six o’clock. For the first time, Hublot sets diamonds directly into sapphire, requiring laser-machined channels and individually adapted mounts for each stone within one of the hardest materials used in watchmaking.

This defines the “Impact” Sapphire Jewellery edition, where 145 fancy-cut diamonds are suspended within a transparent case, turning structure into light. A second sapphire variation introduces crystallized osmium—one of the rarest metals—its bluish shards alternating with rhodium-plated elements across the dial.

The third edition, executed in microblasted black ceramic, marks 20 years of Hublot’s “All Black” concept, using tone-on-tone finishing to emphasize texture over visibility. All three are powered by the HUB1770 skeletonized automatic caliber, pairing a big date with a moonphase and integrating the movement into the visual architecture.

At the apex, the Big Bang Impact “One Million” shifts into high jewelry, centering a flying tourbillon within a vortex of nearly 500 diamonds set in white gold. Baguette and fancy-cut stones radiate outward using both invisible and closed-setting techniques, creating the appearance of a three-dimensional field of motion around the complication.

Running parallel, the Big Bang Reloaded series ties the collection to cultural figures, with editions linked to Usain Bolt and Kylian Mbappé translating speed and identity into material form, while revisiting the core round-cased collection Big Bang Reloaded.

Pieces like the Joyful Steel Purple introduce a more accessible chromatic entry point.

Across both approaches, experimental and iterative, a new 5+5 warranty structure, extending coverage up to ten years, underlines the engineering confidence behind the new releases.

Rather than refining a single piece, Hublot multiplies it, as seen with the Big Bang umbrella, yet all remain equally grounded in sport and high jewelry.