If FORMULA 1 is the sport of speed, style and swagger, then Miami is its natural habitat. And on the eve of the Miami Grand Prix, IWC Schaffhausen lit the fuse with a rooftop rendezvous that was part movie premiere, part paddock reverie and all adrenaline.
Fabel, Wynwood’s open-air oasis built for cocktails and calculated collisions, sizzled with Miami heat and just enough cinematic tension to hint at a plot twist. The mission? To celebrate the highly anticipated upcoming F1 movie. With a little help from Hollywood, the night proved what true fans already know: that watches and racing are twin flames.
The dream team was stacked: Mercedes-AMG PETRONAS team principal Toto Wolff, driver George Russell, actresses Kerry Condon and Simone Ashley, and cinematic powerhouse Jerry Bruckheimer. Moderated by the ever-sharp and effortlessly cool F1 broadcaster Immy Barclay, the on-stage conversation swerved from pit-lane antics to behind the scenes mechanics of blurring fiction with Formula. Fan favorite commentator Guenther Steiner even made a surprise appearance, adding just the right amount of chaos.
The movie, simply titled F1, isn't just an homage to racing - it’s a high speed, IMAX-sized opera about redemption, rivalry and raw horsepower. Brad Pitt plays Sonny Hayes—a burnt-out ‘90s phenom turned lone wolf, lured back to the track by a desperate team owner played by Javier Bardem. Add Damson Idris as the rookie out to make his mark, splice in real Grand Prix footage, and you've got the film equivalent to a perfectly executed overtake.
But let’s talk about the real scene-stealers: the watches. Because IWC didn’t just bring the flash, they brought the vault. Guests got up close with the APXGP watch collection, designed for the movie’s fictional team and powered by real deal engineering. From Russell’s one-of-a-kind black ceramic Ingenieur Automatic 42 with signature blue accents to Kerry Condon’s slick Ingenieur Automatic 35, each watch was basically a flex in motion. Jerry Bruckheimer wore the Pilot’s Watch Performance Chronograph 41, while Toto sported the kind of Big Pilot timepiece that said: precision is non-negotiable.
The night really wasn’t just a party, it was a pit stop at the intersection of cinema and sport. Champagne met carbon fiber. Script met strategy. Miami met Monaco. Because when the lights go out, the real race isn't always on the track. It’s in the storytelling. In Miami, IWC didn't just keep time, they set the pace and if the movie’s anything like the party, buckle up.