On Mar 2, Elizabeth Hilfiger's FOO AND FOO invited guests to enjoy their pop-up installation at the Fred Segal store on Sunset Blvd to celebrate the release of their Spring Summer 2023 collection. With tunes from DJ Harmony Trividad, guests were introduced to the latest line that studies our habits of dressing in hot weather, collaborating with technical, utility-focused brand Techniche to create workwear that keeps us cool as we gear up for warmer months. From athletes to construction workers, the incorporation of Techniche’s cooling technology into FOO AND FOO’s gender-fluid, contemporary clothing offers style and comfort for everyone in any occasion.
The installation at this event reflected the way humans have manipulated the use of temperature control to fit their needs, such as food refrigeration or augmented sun-bathing. The collection is available until Mar 31, and is available at the Fred Segal website and their Sunset Blvd. location.