Rashida Jones for Maison Kitsuné Parisien

by Taylor Giangregorio

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Rashida Jones embodies the Maison Kitsuné attitude as the first campaign ambassador for the Parisian labels latest collection. Known for its chic and simple designs, the brand could not have picked better representation, as Jones is photographed for the Spring/Summer campaign wearing a white cap paired with two wool cardigans - one in red, one in navy - buttoned up together. Each piece embellished with the tricolor fox logo, Jones playfully wears the sporty, yet dapper look.

“I am incredibly honored to be Maison Kitsuné’s brand ambassador,” said Jones. “Not sure why they picked me but I said yes because my ideal style is a blend of the French and Japanese Aesthetic: sophisticated, simple, timeless, menswear inspired and slightly quirky."

The Maison Kitsuné Parisien collection is available online and in certain Maison Kitsuné locations.

“The Maison Kitsuné woman never seems like she is trying too hard,” note Gildas Loaëc and Masaya Kuroki, co-founders of the brand. “She is confident with a casual attitude and subtle but undeniable charm, has good taste and a playful sense of humor. For our first-ever Parisien campaign, we were looking for a strong, thoughtful, talented and witty woman. Rashida perfectly embodies the spirit of the Parisien collection – we are very excited for her to be part of the Maison Kitsuné family!”

Photos courtesy of Benjamin Lennox.