We know. It’s something of a roller coaster on hydroxychloroquine out there at the moment. Hurri- canes, forest fires, pandemics, a pulverized economy, and apparently Ellen is mean. It’s not an easy time. Fortunately, when we feel the chaos in our surrounds, our go-to antidote for calm is beauty. See, beautiful things make you feel good. And when you can’t see beauty on the stage, can’t wander a museum filled with antiquities, can’t lose yourself to the beautiful bass of a nightclub, we recommend making your body the beauty host with the most, met with memories for when things weren’t so complicated.
Enter Pandora, who are celebrating the 20th anniversary of their Pandora Moments Bracelet with a new initiative—Voices of Pandora, an international conversation starter with consumers, fans, and muses (i.e. Larsen Thompson, editorially featured herein some pages over, along with Margaret Zhang, Nathalie Emanuel, and Halima Aden, among others) that focuses on the inimitable charms and memorable firsts with the brand.
Francesco Terzo and A. Filippo Ficarelli, VP Creative Directors at Pandora, share on the milestone that’s powered the campaign, “When we look back on the last 20 years of Pandora’s history, we’re looking back at the fantastic heritage this brand holds. This central idea of being a storyteller or helping people to tell their own stories is surprisingly more relevant today than it was when we first started and we believe it’ll remain a key aspect of the craftmanship to come.”
Makes perfect sense to us. Tenets of the initiative— reflection, remembering good stories, and appreciation—are critical cornerstones for navigating the mind-boggling tumult on our doorstep, and of course it never hurts to look cute, even if it’s for yourself or that increasingly agitating Zoom cam.
“From the origins of jewelry as craft,” Terzo and Ficarelli remind us, “you could see simplistic versions of the modern charm, whether they were shells, beads or stones. For centuries, charms have come in many guises such as lucky talismans, protective amulets, status symbols, family emblems or storytelling tokens but all with the ability to express something about the people they belonged to.”
Touché. And so, we encourage you, in this time, to sprinkle some charms into your self-expression, to not be mean, and to belong foremost to yourself. Now, strap in and say it with us: ohhhhmmmmmmmm. Photographed by Ahmad Smith
Models: Ava Moselle, Margaret Self, and Lauren Keeline
Manicure by Tracy Clemens at Opus Beauty using Chanel Le Vernis
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